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MBA Digital Business at DYPIU

MBA in Marketing Analytics

Track 2 : Marketing Analytics Sem III & IV- Core

Semester III
Course Code Course Name Course Credits
M-DM 6001 Digital Marketing 3
M-GAWA 6002 Google Analytics and Web Analytics 4
M-SSMA 6003 Search and Social Media Analytics 3
M-MRA 6004 Market Research Analytics 3
M-MRA6004P Marketing Research Analytics-Lab 1
M-MAV 6005 Marketing Analytics & Visualization 3
M-MAV 6005P Marketing Analytics & Visualization-Lab 1
M-MM 6006 Marketing Models 3
SSPD-II-6007 Soft Skills & Personality Development-II 2
SIP6008 SIP6008 Summer Internship Program (SIP) 5
*Electives (Students need to choose any Two from the given list)
M-DCB 6009 EL-1 Digital Consumer Behaviour 2
M-GAGA 6010 EL-2 Certifications – Google Analytics, Google Ad words 2
M-PBM 6011 EL-3 Product & Brand Management 2
M-RAM 6012 EL-4 Rural & Agriculture Marketing 2
M-GM6013 EL-5 Green Marketing 2
*L: Lectures, T: Tutorials, P: Practicals EL:Elective Total Credits 30
Semester IV
Course Code Course Name Course Credits
M-ITES 6101 IT Enabled Service Marketing 3
M-WD 6102 Web Designing 3
M-APR 6103 Advertising and Public Relations 3
M-APR 6104 Group Project 4
*Electives (Students need to choose any Two from the given list)
M-AGAW6105 EL-1 Advanced Google Ad Words Certification 2
M-FBB6106 EL-2 FB Blueprint Certification 2
M-MS 6107 EL-3 Marketing Strategy 2
M-GC 6108 EL-4 Google Cloud Certifications 2
*L: Lectures, T: Tutorials, P: Practicals, CH: Contact Hours Total Credits 17

*SIP- Summer Internship Project

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