M.B.A. Digital Business Program Overview
Preamble
Perhaps the most dynamic in this world is the rate of technology
development and exploration and how it affects business. What was once
an enabler is now a driver of business, combining traditional business
models with the digital world. Digitalization of business has disrupted
the traditional business mechanisms, creatively launching new businesses
harnessing innovative management approaches. Most importantly this new
model is making the traditional business model obsolete.
Tremendous opportunities present themselves to ones who can visualize the
potential of the digital economy, stand to be the leaders of this era
and flourish. The digital business requires leadership skills related to
digitization not only pertaining to operations or finance.
DYPIU’s MBA in Digital Business is designed for youth who live in this
digital world and who want to be relevant and prepared for the future.
The MBA in Digital Business fosters the student’s technological and
decision making skills and adds a differential value to increase their
competitiveness. The program aims to build competencies and enhance
organizational performance through digitization. The focus of the inputs
is to study and analyse how digital transformation of the enterprise
will have an impact across all levels and functions of an organization,
including Marketing, Sales, Purchasing, Logistics, Human resources and
other departments. On completion of the program students will have a
better understanding of innovative methodology and how digital tools and
improve strategies and processes of a business.
Drivers of Digital Business
- Rising Customer Expectations: The customers are
tech savvy and that is reflected in their online presence and
spending. Greg Van den Heuvel, COO of Software Solutions at
Pitney Bowes, shared insights from their research, indicating
that 73 percent of customers prefer to do business with brands
that personalize their shopping experience and 80 percent of
customers express frustration when their identity and current
actions are lost when switching between channels. Each time a
consumer is exposed to an improved digital experience, their
expectations are immediately reset to a new higher level. Power
of technology is driving the customer experience and
expectations to a new height. This indicates that digital
transformation needs to be a very high priority for companies.
- SPEED of Technology adoption: Mind-set of the
business is one of the challenges to achieving the necessary
velocity of change. Reciprocity to the digital business
opportunity depends on speed of technology adoption of the
business. In many cases, by the time they have devised a
perspective on how to respond to an opportunity or threat, the
world has changed by an order of magnitude. If the companies
want to avoid becoming the Digital preys, they need to speed up
digital transformation.
- Develop Customer insight: Companies need to
develop a rapid response to the empowered customer expectations,
requiring a focus on customer insight, understanding overall
customer base, needs of individual segments, need of the
individual customer, so that individual customer can be
customized. Data mining, analysis and prediction are key to
predictive modelling.
- Artificial Intelligence is impacting business:
There's no question that the fastest emerging priority is AI,
inspired in part by the growing popularity of "conversational"
interfaces such as Siri and Alexa. AI interfaces will provide
natural language inputs and outputs, proactively make decisions
on users’ behalf and check for errors when tolerance is low.
- Digital transformation means business
transformation: Business enterprises need to
recognize that evolving to a true digital value proposition
isn't just about digital, but requires in many cases a
re-invention of major portions of the business including core
technology systems, operating processes and business models.
Nigel Fenwick, Vice President & Principal Analyst, offered a
definition of digital transformation meant to emphasize this
scale and scope, "Digital transformation is a fundamental shift
in how a firm delivers value and drives revenue."
MBA in Digital Business
The two-year master's programme in Digital Business takes a broad
approach to the digitalisation that shapes society. It addresses the new
challenges that digitalisation poses for companies and their employees
with regard to business renewal and innovation, marketing and digital
services.
Students gain knowledge in how to analyse the business opportunities that
digitalization offers for both new and existing companies. In addition,
the programme stimulates creative thinking around digitalisation,
strategic change, business innovation and renewal.
The programme combines theoretical and real-world practical work, and has
a multidisciplinary approach covering topics in business administration,
Digital Business, Technology ingrained in the syllabus.
Program Objectives
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To facilitate the learners to gain knowledge and understanding
of management theories and competencies relevant to Digital
Business Models.
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To provide avenues for the development of digital business
skills, professional & life skills that equips learners to
engage in a successful career.
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To sensitize learners to issues of digital and social relevance
that managers & leaders must address, including business
ethics, cultural diversity, and environmental concerns.
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To inculcate among the learners the ability & aptitude for
life-long learning for personal, professional and social
development.
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To enable learners to create digitally enabled business ventures
by equipping them with the necessary entrepreneurial skills.
Program Outcomes
- Exhibit managerial competencies relevant to evolving Digital
Business World.
- Integrate interdisciplinary aspects of management principles in
providing practicable solution frameworks to real world
problems.
- Evolve team leaders competent in cross-functional,
multi-cultural teams to achieve common goals.
- Exhibit ethical and values in managerial choices in a
political, cross-cultural, globalized, digitized, socioeconomic
environment impacting businesses and society at large.
- Commitment to life long learning to gain multidisciplinary
knowledge through self-study, experiential learning, and peer
learning, through the adoption of varied conventional &
non-conventional, traditional and digital modes of learning.
- Deploy entrepreneurial & Intrapreneurial skills for
founding, leading & managing evolving business domains.
Graduate Attributes
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GA1: Managerial and Digital Business competence
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GA2: Creative & Innovative mind-set with
global orientation
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GA3: Research Aptitude
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GA4: Mastery in Digital Business Technology
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GA5: Entrepreneurship & Intrapreneurship
Orientation
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GA6: Cross-functional & Inter-disciplinary
Orientation
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GA7: Result Orientation
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GA8: Professionalism, Ethical, Values Oriented
& Socially Responsible behaviour
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GA9: Life-Long Learning Orientation
Highlights of the Program
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Multiple tracks namely Fintech, Marketing Analytics and Supply
Chain Management are offered addressing to the current and
future needs of the industry. Student can register for any one
track, in consultation with faculty advisors in the second year
of the program.
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Specially designed Workshops on IoT, Machine learning,
Artificial Intelligence an impact on Business.
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Regional and International Immersion Program (Regional &
International Study Tour)
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Industry Visits
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Data Science skills
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Life Coping Skills
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Certification Programs Focused on Employability Enhancement
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Focus on Project based Training
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Dissertation / Industry Immersion Program
