MBA in Marketing Analytics

Details on Multiple Tracks offered in MBA Digital Business

*Track 2: Marketing Analytics

Digital marketing is the promotion of brands or products via one or more forms of digital media. Advent of smartphones and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.

This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data and digital engineering and analytics. The track provides students with the technical foundation and digital competency necessary to market goods and services on the internet. The students will learn how to implement, plan, analyse and evaluate digital marketing strategies.

Students will also learn how to target customers through digital channels, they create websites that attract customers, and they optimize online business performance. This program specialization includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise. Digital marketing landscape continues to grow at a rapid pace; marketers are faced with new challenges and opportunities within this digital age. This course is an initiative designed to educate students and professors in the area of Digital Marketing.

Semester 3

Course Code Course Name Course Credits
MA301 IT Enabled Service Marketing 3
MA302 Web Designing and Animation 3
MA303 Digital Marketing 3
MA304 Introduction to Programming using Python 3
MA305 Google Analytics and Web Analytics 3
MA306 E-Commerce and M-Commerce 3
MA307 Advertising and Public Relations 3
MA308 SIP 6
  Electives *4  
  Total Credits 31

Semester 4

Course Code Course Name Course Credits
MA401 Search Engine Optimization 3
MA402 Social Media Marketing 3
MA403 Organic and Inorganic Marketing 3
MA404 Marketing Analytics Tools 3
MA405 Marketing Models 3
MA406 Retailing 3
MA407 Internet Marketing Strategies 3
MA408 Data Analytics Certification  3
  Electives * 3
  Total Credits 28

Students need to choose any Two from the given list

Semester 3

Course Code Course Name Course Credits
M309 Digital Consumer Behaviour 2
M310 Certifications – Google Analytics, Google Adwords 2
M311 Product & Brand Management 2
M312 Rural & Agriculture Marketing 2

Semester 4

Course Code Course Name Course Credits
M409 Advanced Google Ad words Certifications 2
M410 FB Blueprint Certification 2
M411 Marketing Strategy 2
M412 Marketing Research 2
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