MBA in Marketing Analytics

*Track 2: Marketing Analytics

Digital marketing is the promotion of brands or products via one or more forms of digital media. Advent of smartphones and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.

This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data and digital engineering and analytics. The track provides students with the technical foundation and digital competency necessary to market goods and services on the internet. The students will learn how to implement, plan, analyse and evaluate digital marketing strategies.

Students will also learn how to target customers through digital channels, they create websites that attract customers, and they optimize online business performance. This program specialization includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise. Digital marketing landscape continues to grow at a rapid pace; marketers are faced with new challenges and opportunities within this digital age. This course is an initiative designed to educate students and professors in the area of Digital Marketing.

Track 2 : Marketing Analytics Sem III & IV- Core

Track 2: Marketing Analytics Electives

Students need to choose any Two from the given list

FB BluePrint Certifications: https://www.facebook.com/business/learn/courses

Google Cloud Certification: https://cloud.google.com/certification/cloud-digital-leader

Track 2: Marketing Analytics