School of Applied Arts & Crafts

Curriculum and Learning Experience: The curriculum is structured to balance foundational art education with advanced applied design training. Core components include:

• Drawing and Illustration
• Design Principles and Visual Composition
• Typography and Layout Design
• Advertising and Brand Communication
• Photography and Digital Imaging
• Graphic Design and Print Media
• Digital Tools and Multimedia Applications

Studio-based learning, workshops, field projects, critiques, internships, and portfolio development form the backbone of the academic experience. Students also engage with real-world clients and industry scenarios to build confidence and practical expertise.

Elective Specialization Options: In the later years of the program, students can choose from a set of elective specializations to refine their skills in a particular domain of Applied Arts:

• Typography: Focuses on the art and technique of arranging type. Students learn type design, font creation, expressive typography, publication layout, branding applications, and digital typesetting.
• Photography: Covers creative and commercial photography, lighting techniques, digital post-production, editorial and advertising photography, storytelling through images, and advanced camera operations.
• Illustration: Develops skills in traditional and digital illustration, character design, concept art, narrative imagery, editorial illustration, and visual storytelling for print and digital media.
• Visualization: Trains students in conceptualizing and rendering visual ideas for advertising campaigns, brand communication, storyboards, product visualization, and creative concept development.
• Display Design: Explores exhibition design, signage systems, visual merchandising, retail display, spatial communication, and the integration of aesthetics with functional environmental design.
• User Interface (UI) Design: Introduces principles of digital product design, user interaction, interface aesthetics, wireframing, prototyping, design systems, and visual strategy for apps and web platforms.