Details on Multiple Tracks offered in MBA Digital Business

*Track 1: Fintech :

Technological innovation applied to financial services has created a wave of disruptive activity that will change the shape of the global financial system over the next decade. This has created demand from graduates and employees for programs specifically tailored to the skills required for a changing financial services industry.

Drivers of Fintech are :

Fintech is driven by four main forces, which dictate the pace of change in markets. These drivers, along with rise of the sharing economy and big data have meant the rise of new markets, issues regarding data security, and the use of mobile technology to move money.

The four main drivers are:

• 1. Greater access to banking via mobile devices

• 2. Infrastructure that promotes 24/7 online access

• 3. New digital currencies and methods of payment

• 4. Market driven consumer demand for instant service and access to their own money

This is an interdisciplinary program that focuses on finance, data analytics and computing. It is designed to appeal to graduates seeking to gain exposure to Fintech - the technology enabled business model innovation in the financial sector.

Financial Technology (Fintech) is concerned with the use of technology to make financial transactions more efficient. Graduates in this field will have a good understanding of finance, accounting, business information systems and analytic methods.

MBA in Financial Technology jointly provides the fundamentals of Accounting & Finance and Management Science where relevant expertise resides across all core competencies both in teaching and research. This Master’s program is for students from a variety of background who want a career in this area.

Track 1: Fintech SEM III & IV Core

Track 1: Fintech SEM III & IV Electives

Students need to choose any Two from the given list

Track 1: Fintech Semester III & Semester IV

*Track 3: Supply Chain Management including Intelligent Transport Systems

According to Mordor Intelligence, industry report on intelligent transport system, the intelligent transport systems market was valued at USD 22.88 billion in 2019, and is expected to reach a value of USD 30.65 billion by 2025, at a CAGR of 5.11% over the forecast period (2020 - 2025).

• Intelligent transport systems refer to the advanced technologies that are being applied to vehicles, infrastructure, and operating systems, which make the vehicles intelligent. As ITS(Intelligent Transport Systems) technologies are being used in various industries beyond transportation and logistics, the demand for such systems is increasing rapidly.

• Government regulations and initiatives are the most important drivers for the growth and development of the intelligent transportation system market. With growing road safety concerns and increasing vehicle theft, governments across the world, especially in the United States, Europe, China, and Brazil among others are mandating the installation of factory-fitted telematics and safety devices in vehicles.

• Although such applications are increasing the demand for ITS across the world, the high cost of these systems is making it difficult for many manufacturers to keep the prices of the end-product low, leading to slow market penetration.

The intelligent transport systems market is highly competitive and moving toward a fragmented stage due to the presence of many large and small players in the market. Players in the market are focusing on technological innovation and compatibility of their products and services as well as using strategies, such as acquisitions and collaborations to strengthen their presence in the market. Some of the players in the market are Siemens AG, Thales Group, IBM Corporation, Cubic Corporation, among others.

An MBA degree that integrates Supply Chain Management with Intelligent Transport system provides an innovative advantage to the pursuers that are an unparalleled in a level playing field. This MBA degree combines Management, Operations, Analytics, Logistics, Business Excellence, Manufacturing, Quality Management integrated into knowledge pool.

Track 3: Intelligent Supply Chain Management Sem III & IV : Core Subjects

Track 3: Intelligent Supply Chain Management: Electives

Students need to choose any Two from the given list

Track 3: Supply Chain Management

*Track 2: Marketing Analytics

Digital marketing is the promotion of brands or products via one or more forms of digital media. Advent of smartphones and other forms of new media in the past decade have meant that digital marketers need to be able to connect with consumers through various devices and digital platforms including social media.

This course also combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with their technical side of keeping track of data and digital engineering and analytics. The track provides students with the technical foundation and digital competency necessary to market goods and services on the internet. The students will learn how to implement, plan, analyse and evaluate digital marketing strategies.

Students will also learn how to target customers through digital channels, they create websites that attract customers, and they optimize online business performance. This program specialization includes interactive and direct marking, digital advertising, e-business technologies, and global enterprise. Digital marketing landscape continues to grow at a rapid pace; marketers are faced with new challenges and opportunities within this digital age. This course is an initiative designed to educate students and professors in the area of Digital Marketing.

Track 2 : Marketing Analytics Sem III & IV- Core

Track 2: Marketing Analytics Electives

Students need to choose any Two from the given list

FB BluePrint Certifications: https://www.facebook.com/business/learn/courses

Google Cloud Certification: https://cloud.google.com/certification/cloud-digital-leader

Track 2: Marketing Analytics