Bachelor of Business Administration or BBA is a three-year full-time course that is designed to promote and prepare students for positions of leadership and responsibility in the areas of business and management. This BBA program not only broadens and deepens one’s understanding and knowledge of business, management and environment; it also strengthens their communication, interpersonal, leadership and IT skills through various practical works.
The BBA curriculum aims to provide a very strong foundation of business statistics, accounting, finance, marketing, economics, IT and other management courses. The students will learn key roles and functions of marketing, finance and human resource management, and interaction and integration of these functions towards attaining the organizational goals. The program offers opportunity to deepen student’s knowledge and sharpens their skills in particular areas of interest through concentration courses. It helps them to attain a very sound foundation in a particular field that ultimately will be instrumental for their further studies and career options.
Lastly, the course aims to provide an in-depth overview of the latest developments in both the theory and practice of business and management. This will enable the student’s to become empowered to undertake responsible managerial positions in the private and public sectors, or self-employment ventures and at the same time making them socially responsible.