Choosing the right course after completion of higher secondary is a tough decision. It can affect your entire future. Both courses hold their own importance. With different career options available these days, most students get muddled about which one to select. If you are confused between a Bachelor of Business Administration (BBA) or Bachelor of Arts – Journalism and Mass Communication (BAJMC), then this article will clear all your doubts. BBA and BAJMC, both are the most popular undergraduate programs and have been the leading choices of students who want to make a career in the field of management or journalism.

What is BBA?

Bachelor of Business Administration (BBA) is a 3-year undergraduate program and it is one of the most preferred courses. This professional course focuses on the development of the student’s business skills. With theoretical and practical knowledge in the fields of commerce, business and administration, the students are prepared to hold leadership and managerial positions in the future. The curriculum of BBA comprises the theory of management information systems, finances, marketing, and human resources.

Eligibility Criteria:

To pursue BBA from a recognized university, the students must have cleared the 10+2 examination from a recognized board with at least 50% marks.

Reasons to pursue Bachelor of Business Administration after 12th:

  • Best higher education options: BBA students can opt for different postgraduate courses, which provide the best returns such as Master in Management, Master of Business Administration, or Master in Business Management. Thus, the students take BBA as the ladder to pursue these postgraduate courses, which in turn offer the best placement packages ranking between INR 5-30 LPA.
  • Placement with renowned companies: Companies these days are hiring BBA graduates as alternatives to high-salaried MBA graduates. Although this is mainly prevalent in small companies, many students are gaining invaluable work experience.
  • Learn business decision-making skills: The students who pursue BBA develop decision-making abilities in business through the analytical steps. Flexible, creative, and critical thinking methods are important for any business.

Salary after BBA

  • Salary package in top BBA colleges: Up to INR 6-10 LPA
  • Average salary after BBA: INR 4.5 LPA

What is a Bachelor of Arts in Journalism and Mass Communication?

Formerly known as Bachelor of Mass Media, Bachelor of Arts in Journalism and Mass Communication is a three-year program that is preferred by many undergraduates. The scope of this degree is quite wide. As its name suggests, this course helps the students to get familiarized with journalism as an industry and looks at the media as a whole. This undergraduate degree equips the students with a wide range of technical skills and creativity to not only mold the campaigns but also effectively strategize, communicate and convey the information.

Eligibility Criteria: To pursue Bachelor of Arts in Journalism and Mass Communication, the student must have cleared 10+2 education or equivalent in any stream with a minimum score of 50% from a recognized board.

The reasons to study BA Journalism and Mass Communication

  • The program equips the students with the knowledge and skills needed for working in different media organizations with different apparatuses used in mass communication.
  • The students may acquire problem-solving, interviewing, investigative as well as reporting skills. In addition to it, you will learn about the analytical approach to issues and trends, research aptitude, and networking skills.
  • This course helps the students learn about the underlying principles of mass communication. They can learn about the emerging trends and issues of media.
  • The students can get exposure to different dimensions of print, electronics, and new-age media. The
  • Learn about computer applications, software, and hardware applied in print, radio, TV, and the internet.

Average Salary Package after pursuing Bachelor of Arts in Journalism and Mass Communication

  • Journalist: INR 3.5 LPA
  • Media Consultant: INR 6.2 LPA
  • Social Media Manager: INR 3.5 LPA
  • Photojournalist: INR 3.5 LPA
  • Public Relations Specialist: INR 5.6 LPA
  • News Analyst: INR 6.8 LPA

Wrapping Up 

Both undergraduate courses have their own charm and fan following. It all depends on your personal choice to choose a course. If you look forward to becoming a manager in a renowned company then go for BBA and if you want to enter the field of media, then BAJMC is a great option. However, ensure you pursue it from a renowned university.