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Schools

MBA in Marketing Analytics
Introduction

The Marketing Analytics track focuses on using data, analytics, and AI to improve marketing decision-making. It equips students with skills to analyze customer behavior, market trends, campaign effectiveness, and product performance. This track bridges marketing strategy and data science, making graduates industry-ready for data-driven marketing roles.

Main Drivers
  • Explosion of digital and omnichannel marketing data
  • Need for customer-centric strategies
  • Growing use of AI, ML, and predictive models in marketing
  • Demand for ROI-driven marketing decisions
  • Integration of analytics in product and brand management
Subjects
Course Code Course Name Course Credit
CMA-401 Customer & Market Analytics 3
DMA-402 Digital Marketing Analytics 3
PA-403 Predictive Analytics 3
MRDV-404 Marketing Research & Data Visualization 3
AIML-405 Agentic AI & Machine Learning in Marketing 3
PMA-406 Product Management Analytics (Industry–Consumer–Agriculture–Banking) 3
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Prospectus