B. Des. - Graphic Design | User Experience Design (UX)
Program Overview
Bachelor of Design (B.Des) is an undergraduate level program in the design field. At the School of Design we are committed to shaping the designers of tomorrow. The School of Design offers a four-year full-time undergraduate course with tracks in Graphic Design and User Experience Design. The curriculum is designed to be relevant to the needs of industry as well as society in both the local and global context.
We adopt a holistic approach in our institute by providing industry training via internships, handling live projects, and visits to advertising and design houses as well as print and production units. Regular interactions with industry experts will help build a bridge between students and industry.
What does a designer do?
The relevance of design in the modern world is growing exponentially, both in the digital space as well as in traditional media like print. Companies like Apple Computers have demonstrated that products with better designs make them competitive. Companies and other organizations like educational institutions, non-profit organizations, and governmental agencies are beginning to recognize the importance of providing high quality experiences for their customers, employees, students, faculty, donors, and constituents. These organizations are now focused on investing in better experiences. This means they need even more designers.
Industries that employ designers include :-
- the IT Industry (UI Design, Web Design, e-Learning)
- Design Industry (Brand Promotions & Planning)
- Publication Industry (Designing & Production)
- Animation Industry
- Game Design Industry
- Retail Design Industry
- Industrial Photography Services
- NGO’s (Awareness Campaigns) and many other industries.
To address the needs of the market our program offers balanced content and training as well as providing opportunities for students to gain experience in the industry.
What will you learn?
Students will learn the essential skills to become an industry-ready designer. Our program puts a heavy emphasis on project work to give our students plenty of practice honing their technical and interpersonal skills. Under the direction and guidance of our industry-seasoned faculty (full-time and visiting), our students will work on projects that provide them with a tailored educational experience and a solid, industry-ready foundation. By the end of the program students will:
- Develop a holistic understanding in all aspects in design
- Understand the meaning of graphic and UX design and its need in various industries
- Be trained in the use of traditional and modern design tools and methods
- Be inculcated with the skills and confidence to solve real world problems
- Be imbued with a sense of professionalism and the mindset to operate in today’s global environment
- Be prepared for the needs of the market and the flexibility to adapt to changing trends and technology
What skills will you learn?
The curriculum of the B. Des. Program was designed by experienced faculty in consultation with experts in the industry. We’ve designed a program—from the ground up—geared towards giving its students what they need to be a contributing member of a design team. The program is designed to allow for constant revision with current trends in the design industry in order for students to be ready to join the workforce upon graduation.
Students have the option to choose from two tracks - Graphic Design or User Experience Design. The courses in the first 2 years are common to both tracks to give the student a solid foundation in both Graphic Design and User Experience Design. Students can choose courses specific to the track of their choice (electives) starting from the 3rd year onwards as mentioned in Course Structure.
